Are You Mobile Ready For Black Friday?

With holiday shopping just around the corner, new findings from Google’s AdMob predict that 15 percent of Black Friday Web searches will be done on mobile devices. Additionally, the Google insight found that consumers are using their mobile devices to drive in-store traffic. Sixty-five percent of users polled in the study said they used their mobile device to find a business to make an in-store purchase.

 In addition to Black Friday mobile results, Google projects a large volume of mobile search results to generate from last-minute shopping. The findings predict that 44 percent of total searches for last-minute gifts and store locators will be from mobile devices. Even though many consumers use their mobile devices to shop last-minute, the findings also indicate substantial mobile use for consumers beginning their holiday shopping at Thanksgiving. More than 33 percent of consumers of both smartphone users and tablet users plan to start their shopping before Thanksgiving.

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